Profile
With 70 years of experience in the sector and thanks to a solid network of excellent partners, Mo.1950 is today a lively reality in the Milanese design and furnishing scene. Mo.1950 offers solutions to furnish with originality and style thanks to a network of partners, professionals and laboratories with which it designs integrated and complete solutions for its customers.Thanks to the four single-brand flagship stores and the new Milanese showroom, the Mo.1950 company offers tailor-made design solutions, consultancy and furnishing and interior design services, including turnkey services, both to operators of the contract and to private individuals.
Objectives
The company needed consultancy for the creation of a brand that was in line with the target level of product and service that was offered to customers and at the same time have a project that also spoke to customers architects and professionals who are interlocutors attentive to the smallest details. Therefore the contents of a world that produced a lot and communicated little until the beginning of the project had to be created and presented.
Project
The project included an initial communications and marketing consultancy to understand the market, the company’s positioning and potential based on the predefined budget. Following this consultancy, we moved into the operational phase in which all the available content was collected and the missing content was created for the creation of the multilingual digital project. We then trained internal staff so that they were able to update the platform once the project was completed and we studied a site promotion plan which included the opening of the Instagram and Linkedin social channels. The company then shared a promotional plan during peak periods also on Google ADS activities to be carried out over time.
