Profile
Plurimus focuses on the creation of technical outerwear with a strong military inspiration while experimenting with the concept of modularity. The concept behind Fabio Cavina’s project is that of high quality not following the rhythms of collections in the fashion sector. Plurimus garments are entirely made in Italy, using the best fabrics and accessories available to offer a unique product.
Objectives
The customer by philosophy does not want to “distribute” through traditional channels but wants to create a community of people passionate about the quality and style that the designer offers.
The network is the ideal tool for having direct contact with customers and being able to share this philosophy. We often talk about putting the customer at the centre, this is a textbook example.
The main points to address were to give an image that marries the philosophy and manage orders which typically take 30 minutes.
Project
The e-commerce project is developed in PHP on the woocommerce platform with strong graphic customization and great attention to functionality which allows total use by the user even in the version mobile. The choice of woocommerce stems from the excellent flexibility it offers in graphic terms.
The backoffice allows the total management of product orders, shipments and any other function necessary for managing the online business. The market, although very niche, is only online and is always a great success, as demonstrated by the sold out of the last season after just 30 minutes.
The website, being designed for the northern European market, is in English.
The server infrastructure and ad hoc programming allow fluid management of orders despite being concentrated in a few minutes given the great demand.
The project is completed through social networking activities on Facebook and Instagram.
