Profile
Deluxe Systems PTE Ltd is a Singaporean company with a mission to bring the elegance of Italian windows to South East Asia based in Singapore. The company offers designer door and window solutions and systems, but also environmentally conscious products that contribute to a sustainable lifestyle.
Objectives
The objective of the project is the creation of a high-level digital presence that can be in line with the high quality of the products offered and targeted with the reference public of architects and interior designers who develop projects in the private construction sector of luxury.
Furthermore, the company wishes to have a “Made in Italy” design and communication that enhances the Italian nature and quality of the products.
Project
The project developed for Deluxe Systems started from an analysis of the target market of architects and interior designers and then developed a framework that was functional to their requests. For this reason, after a UI and UX analysis, it was decided to put the creations that are the main source of inspiration for the target at the center of the project to understand the possible applications of the product. We then developed a part dedicated to the product and its peculiar characteristics, highlighting that the company was chosen by Ponzio as the official dealer for Singapore.
We will proceed with the development of communication through digital promotional activities which include both Google Ads and social media activities.
