Profile
Founded in 1895 in Bologna, Farmac Zabban S.p.A. is today a leading company in the medical device sector with a broad portfolio of products that meet the growing demands for care, health and well-being.
The company guarantees the world of healthcare and healthcare a widespread distribution of modern and functional products grouped into different lines: medical dressing devices, products for hospital departments and operating rooms, diagnostic instruments, orthopedic and healthcare items, protective devices, nutraceuticals, products for personal hygiene and for health and well-being.
Objectives
The client requested a digital communication project that started from a usability analysis in compliance with the regulations of the healthcare sector in which the company operates to arrive at the study of digital communication that was a winning synthesis of usability and company strengths .
Project
The multilingual digital communication project has led to the development of a web portal which presents and enhances on the one hand the 125 years of history of the Zabban family and on the other the continuous product innovation that the company offers to customers in compliance with the needs of customers themselves.
The portal is divided into two macro-areas, one dedicated to products and one dedicated to medical devices with a more technical categorization.
The reserved area allows customers to benefit from technical documentation in a clear and functional manner.
All products have been categorized in a functional manner in order to obtain a logical flow starting from the category of interest to the customer; furthermore, PDF data sheets have been inserted for each product with an extract of them in a visual manner on the page to highlight the code, name and packaging of the product. product.
The project made it possible to offer a modern image in compliance with sector regulations.
In particular, we have developed activities of:
- digital communication consultancy
- usability study
- web design
- photo shoot
