Profile
Industria Italiana Autobus (IIA) is the most important Italian bus manufacturer: it designs, builds and markets a wide range of vehicles, from 8 to 18 metres, in all engines. It deals with assistance services and the sale of original spare parts. Industria Italiana Autobus currently employs 425 employees and has two offices and two production sites: the historic Bolognese plant in via San Donato 190, the company’s administrative and operational headquarters and the Flumeri plant in the province of Avellino .
Objectives
Care of the company image, both offline and regarding the digital part.
Project
Mollusco & Balena achieved the goal for the customer through:
- Creation of an institutional website, with the creation of a reserved area and a customer portal for the management of documentation.
- Restyling of the updated and modern logo, all image and digital activity taken care of
- Managed all the advertisign on offline pages in sector magazines
- Organization of an event in December 2019 on the occasion of the company’s centenary in which the institutions were also present
- Creation of videos to present new products
