Profile
Inglese constantly works in this direction, thanks to innovative production technologies and the creation of new recipes that combine scientific research with respect for the Italian culinary tradition.
Inglese’s mission is to guarantee every person who suffers from allergies or intolerances to gluten, lactose, eggs or other food allergens, high quality products in compliance with their needs and tastes. food.
Each English brand product is the result of a long history made up of careful selection of raw materials, careful workmanship and a very high quality standard – 100% Made in Italy. These solid roots, a staff of professionals specialized in the production of gluten-free and allergen-free food products, make Inglese the History of Gluten-Free Goodness.
Objectives
The client requested an internationalization project aimed at finding buyers and/or importers to initially enter the European market and then the Asian one.
Project
The project is based on a site dedicated to B2B in 3 languages which presents the products that the company has intended for export activities. The presentation of the products is divided into five functional macro-categories based on the type of user: vending, horeca, wholesalers, retail and large-scale distribution.
Based on the type of user and the geographical area they belong to, once registered, it is possible to select the quantities for both cartons and pallets and view the prices reserved for the customer.
This platform made it possible to approach a series of markets through lead generation activities aimed at registering potential importers and distributors on the site who could obtain both availability and quotes for the products of their interest in real time.
The activities over the course of 12 months led to the opening of collaborations in Germany. Holland, Belgium, Spain and Singapore as a base for South East Asia.
In particular, we have developed activities of:
- marketing and sales consultancy aimed at export
- electronic commerce
- web design
- Inbound marketing (Lead generation)
- direct e-mail marketing
- Social media
- Digital PR
