Profile
The company has been active since 1954 in the field of wood care. They transfer their experience in treating and refining it. Since 2010 it has been part of The Sherwin-Williams Company, increasing its research and development potential, industrial, production and distribution capacity together with its broad and growing offering.
Objectives
Design the digital portal so that it is functional for the company and easily accessible, aiming for a successful user experience design.
Project
The planned activity includes:
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- creation of the web presence based on a graphic study and with technical development on the platform, also with creation of online and offline
advertising
- multilingual management, to be usable by users all over the world, setting the project progressively in 5 languages including Italian, English, Russian, French and Spanish
- creation of the reserved area, intended for access to the management of technical and safety data sheets and following COROB updates live
- drafting of information, translation of contents and coordination of those responsible for each language.
- Online PR activities with advertising in specialized magazines, entirely following three press campaigns in an integrated and coordinated manner for the respective 3 Sayerlack brands
- creation of virtual catalogs and plaques for “agent of the month”.
