Profile
Arcari and co, based in the splendid example of reuse of a former industrial area of the Granarolo Faentino sugar factory, is a company in the fashion sector born from the ashes of Gfm (owned by the Opera fund) which produces the historic brands – all owned – Ter et Bantine and Hache as well as the newborn Avn, effectively back in the hands of the old management (David Agus and Manuela Arcari ) who had originally created them and made them important.
Objectives
Communicate with style and elegance in line with the vision of the designer Manuela Arcari, who today more than ever wants digital communication to be perfectly in line with the company philosophy.
Project
The objective was achieved through a series of digital projects which over the last ten years have always interpreted the company philosophy, acting as a sounding board for Manuela Arcari’s style masterpieces towards the company target.
The projects that have been developed over time have seen the duplication in Chinese and Korean as well as English and Italian, and have accompanied the company with live broadcasts of the fashion shows both from Milan or from Paris or New York.
Mollusc & Balena has managed digital advertising campaigns on the major fashion portals including Vogue USA, accompanying the company both in SEO projects and in its entry into the world of social networks with constant consultancy strong> and effective.
Working as consultants for many years for a top Italian fashion house in the world has allowed the internal team to become part of this fascinating world and feel a bit part of it.
