Profile
FIVE – Fabbrica Italiana Veicoli Electrici – looks to the future. With its 7,000 square metres production plant powered by solar energy, it is the symbol of a new era in which production and sustainable living are combined in an indissoluble mood: electric vehicles for everyone, essential for those who travel in the historic centers of our cities.
In 2018the meeting with Today Sunshine, the group founded in China in 2014 and a shining example of industrial automation in the field of electric mobility, marks a turning point in the choices of FIVE intent on consolidating its position as an authoritative reference leader in Italy in the electric vehicle market. Today Sunshine produces over 20,000 electric vehicles per year in its production plant in Taizhou: an area of 60,000 square meters in which factory complexes, management center and R&D are developed.
Objectives
FIVE needed to launch the brand on the market through clear, effective and targeted communication.
The challenge is to support and spread the electric culture through communication that is aimed at the automotive sector, but at the same time innovative and appealing to a young target sensitive to the issues of sustainability environmentalin compliance with the communication guidelines dictated by the manufacturer.
Project
The project was born on the basis of the guidelines and contents provided by Today Sunshine which were reinterpreted with respect to the target and the needs of the Italian market through a copy and visual activity attention to detail. The pluses have been emphasized with icons that help the user with visual navigation. The “burger” menu in a mobile key offers a modern and hi-tech concept.
The video in the header is a real commercial that excites and intrigues the user. The section dedicated to the M1Today Sunshine model has a section dedicated to in-depth details which allows you to enhance the details of the product.
Project highlights:
- User experience and innovative graphics with a highly relevant visual
- Interactive area for finding dealers
- Video spot revised and integrated into the site header with control panel
- Section dedicated to the M1 model
Target
B2C
